Rauw Alejandro
In 2017, Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it became the most-streamed song at the time within the space of six months. It was a combination of reggaeton and pop music that not only drew attention to Latin Music, but as well reggaeton. In 2015 there were two predominantly Spanish-speaking songs in Billboard's Top 100 and in 2016 there were four. In the midst of Despacito's fame in the year 2017 there were 19 mainly Spanish tracks which made it into the Top 100. In 2020, there were 41. Following the time that Justin Bieber released his bilingual remix of Despacito in the year 2017 famous artists started to work with reggaeton artists. Drake and Bad Bunny collaborated on MIA (2018) and Madonna joined forces with Maluma on Medellin, 2019 From the beginning of 2020, some reggaeton musicians felt dissatisfied with the direction the genre was heading towards the more mainstream. Rauw Alajandro is a member of a brand new generation that aims to change the course. It often blended elements from electronic dance music and other genres.





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